Visual Identity, Stationery, Illustrations for
Decathlon's ski, snowboard and sledge brand

  • client WED’ZE / DECATHLON / date 2006

Wed’ze, which was created in 2006, is Decathlon’s ski, snowboard and sledge brand. From downhill skiing to freeriding least forgetting freestyling, Wed’ze philosophy is to make skiing accessible to everybody regardless of level and style. The Wed’ze creative and design team is based at the heart of the French Alps in the mythical valley of Mont-Blanc, right next to skiing areas. It’s here, through contact with skiers and snowboarders, that Wed’ze’s team of designers, garment designers, product managers and engineers work together to devise and design technical equipment to meet the needs and desires of sportsmen and women, with just one goal in mind: customer satisfaction.